Czerny Germer Selected Piano Studies Pdf To Jpg here. Strategic Employee Engagement & Internal Brand Activation Using strategic internal communications to align company culture with your brand, boost engagement.

How do I find the time to engage sponsors and balance sales with all of my other duties? How much should I charge in my sponsorship packages? Which companies are likely to be interested in what I have to offer? How do I get in front of the right peopleand what do I say to them when we finally connect? How do I prove return on investment to my sponsors? What should I put in my initial proposal?

How do I get internal buy in and engage my boss (or board or colleagues) in the process? The Turnkey Sponsorship Solution was designed to answer all of these questions, give you everything you need to speak the language of your prospects and close more sponsorship sales. The Turnkey Sponsorship Solution was designed with charities, not for profits, associations, hospitals and education institutions in mind and is ideally suited for the following: Signature fundraising events Naming rights Conferences and education events Peer to Peer events Program sponsorship Galas Walks, runs and other community style events Complex activations Cause marketing campaigns If you aren’t sure how much to charge your prospects, how to build best-in-class activations and don’t know who you should be talking to (or how to get in front of them) then we can help.

If you are looking for someone to sell your sponsorship for you, then we can’t help. We believe that the best person to sell your sponsorship is you and we’ve designed our process to help you do just that! Valuation, or how much to charge sponsors, is one of the most complicated elements of the sponsorship process and it just happens to be our area ox expertise. Once we’ve developed your inventory, we will do a market valuation of everything you have to offer! No more guessing about what to charge sponsors as we will show you exactly what to charge and how to negotiate rates with your prospects. Once we’re finished, you will be able to ask your sponsors with confidence and without fear that you’re asking for too much or too little. What’s more, you will have the numbers and data to back it up!

The days of logo placement as the sole strategy for sponsorship sales are long gone. Sponsors now require more involved activation ideas to truly leverage the power of sponsorship. Furthermore, audiences have grown more savvy and cynical and no longer respond to simple branding as the key vehicle for sponsorship. We believe that the best activation ideas come from audience data, sponsor goals and the sponsorship seeker’s needs. When these three things come together, creating a triple win (audience, sponsor and sponsorship seeker) not only do sponsors invest more money but audiences enjoy your events and campaigns more.

During this stage we will develop use audience data to develop an audience persona, prospect list, ideas for future activations and other data points that sponsors require in order to make a marketing investment. Our strategies are designed to get you up and running as quickly as possible.

We provide a a comprehensive report outlining exactly what to do to bring in more sponsorship dollars and how to apply the work we’ve done. You will be in a position to implement the learnings as soon as the final session ends.

Ask any property or sponsor for the latest activation trends, and one topic consistently pops up: social media. Not surprisingly, sponsors are increasingly using Twitter, Facebook, Instagram and other online tools to amplify their message and connect with consumers. Case in point: Social media was the fourth most popular leveraging platform in 2012 with 74 percent of sponsors using the medium, according to the most recent. The three most popular platforms: public relations, internal communications and hospitality. Further demonstrating its growing popularity, social media eclipsed traditional media as an activation platform.

Seventy two percent of sponsors activate through print, radio and other forms of traditional media, according to the survey. The major benefit of social media: reaching consumers beyond sponsored events. “Every consumer loves to attend events, but sometimes life gets in the way.

When that happens, Coca-Cola can bring the experience directly to them,” said Sharon Byers, The Coca-Cola Co.’s senior vice president of sports and entertainment marketing. Byers points to the 2012 Coca-Cola 600 NASCAR Sprint Cup Series race as an example. The beverage giant used Facebook, Twitter and other online channels to engage consumers before and after the race. “We were able to give them real-time updates from the racetrack and let them be a part of an experience they would have otherwise missed.” Below, IEG SR highlights three recent examples of how companies are activating through social media--and how properties are helping them. AT&T /ESPN College GameDay. 2012 launched the On the Way to Saturday program to engage college football fans.

The program had four primary objectives: • Unite the company’s college football properties • Showcase the power of the AT&T Network • Bring the “What You Do With What We Do” campaign to life • Provide proof points that you can do anything with your phone with the AT&T Network AT&T leveraged its partnership with ESPN’s College GameDay to create On the Way to Saturday, around which the company sent two fans on a road trip to every ESPN College GameDay location. The catch: The two fans earned the road trip by using their phones to compete in weekly football-inspired challenges.

AT&T promoted the activities on more than 65 pieces of branded content each week. The telco promoted the content through a dedicated web site—way2Saturday.com—a:60 second feature on ESPN College GameDay, as well as Youtube.com and Facebook. The social media component helped amplify the AT&T message and engage college football fans in a deep and authentic manner, said Travis Dillon, vice president of activation and property management with The Marketing Arm, which developed the program for AT&T. “College GameDay provides a great stage, but social was the glue that connected consumers to the program.” Consumers spent more time consuming content on the dedicated website then previous AT&T programs and returned at a higher rate, he said. General Motors/Live Nation.

In addition to providing reach beyond events, social media offers another major advantage: a low cost. “For years there was a perception that brands would have to spend $2, $3 or $4 on activation for every dollar in rights fees. Those costs have significantly decreased as a result of the earned media and consumer evangelists you can receive through social media,” said Russell Wallach, president of the Live Nation Network. For example, Live Nation helped General Motors Co.’s activate its sponsorship of the Dec. 13, 2012 launch party for the music giant’s redesigned web site by posting photos of an on-site life-sized Chevy Sonic balloon on LiveNation.com.

Attendees also distributed photos of the flying car through Facebook, Twitter, Instagram and other online channels, said Wallach. “All of our fans became marketers of the car.” Live Nation used geofencing technology to capture content from the concert. Similar to GPS, the technology allows companies and properties to capture content that emanates from a specific geographic area. Similarly, Skype is using geofencing technology to capture content from its sponsorship of Lady Gaga’s North American tour.

The Microsoft unit is posting the content on. EA Sports/Major League Soccer. Major League Soccer uses proprietary events to generate social media content for sponsors. The pro soccer league in September 2012 captured content from the launch party for Electronic Arts Inc.’s FIFA 13 video game.

The event featured MLS athletes, musicians and other celebrities. MLS and EA Sports posted content from the event on Twitter, Facebook and other social media channels. “Content is definitely hot.

“said Russell Sargeant, senior director of partnership marketing with Soccer United Marketing, MLS’ commercial arm. Sidebar The Keys To Successful Activation January 28, 2013: With activation playing a critical role in a sponsorship’s success, properties need to do all they can to help partners activate.

Below, IEG SR highlights five ways properties can take activation to the next level. Discuss activation from the start.

To ensure a partnership is a success, properties should discuss activation before signing a contract. Case in point: Major League soccer discusses potential activation platforms during negotiations to ensure that partners have a vision on how to bring the partnership to life and the budget to fund the program. “We absolutely want to discuss activation before a deal is done. A sponsor will never have success if they spend all of their money on the rights fee,” said Russell Sargeant, senior director of partnership marketing with Soccer United Marketing, MLS’s commercial arm. Take an active role in the process. Properties should proactively brainstorm and pitch activation ideas throughout the course of a relationship.

“Sponsors have so many initiatives on their plate, so it’s up to properties to be creative. We meet with sponsors, learn about their marketing calendar and figure out how we can leverage that activity to develop activation programs,” said Beth Schnitzer, senior vice president of strategic alliances with Pier 39. Major League Soccer also take an agency-like role in proactively pitching ideas. “We don’t sit back and wait for partners to come to us. We take a consultative approach by understanding their business and coming to the table with ideas,’ said Sargeant.

When developing platforms, MLS looks for platforms that allow sponsors to engage soccer fans in meaningful, authentic ways. “No one understands our sport or property better than we do. They may not always take our advice, but more often than not they do.” How To Encourage Sponsors To Activate ● Become a part of the activation plan from the start ● Offer incentives for leveraging ● Share knowledge of audience triggers ● Provide built-in communications vehicles for partners ● Proactively suggest activation ideas ● Facilitate cross-promotions between sponsors Offer activation credits. Some properties have found success by including activation budgets in sponsorship contracts.

The National Hockey League includes “set aside funds” in sponsorship agreements. The sanctioning body started to offer the funds four years ago as part of its “big event” strategy that includes the NHL Winter Classic, Heritage Classic and other “ownable” marketing platforms. “A company may have developed an activation strategy for a single event, but not the entire season.

We’re willing to set aside funds they can use at a later date,” said David Lehanski, the NHL’s group vice president of integrated sales. Other properties also have found success with activation credits. Pier 39 allocates roughly five percent to 10 percent of each rights fee to activation expenses.

Sponsors can use the money to pay for staffing, premium items and promotions, said Schnitzer. Add value to the event experience. To gain the biggest bang for their buck, sponsors should create programs that enhance the spectator experience. When crafting programs, sponsors and properties should ask themselves the question: “Will anyone notice if the sponsor is not there?” “Our goal is that fans would notice a difference if AT&T was removed from a property. We want to add value to the event experience,” said Travis Dillon, vice president of activation and property management with The Marketing Arm, which helps develop strategy and execute deals for AT&T Inc. Dillon points to the AT&T Pebble Beach National Pro-Am as an example.

The telco will activate the Feb. 4-10 event with the AT&T Digital Clubhouse, an on-site experiential program where attendees can watch live feeds of the tournament via U-verse; track the leaderboard and recharge their phones. “We want to fit into the fabric of the event.” Host sponsor summits.

Properties can use sponsor summits to share best practices and facilitate cross-promotions. For example, Pier 39 will use this week’s summit to highlight success stories and stimulate idea sharing.

“Some partners are super active while others aren’t. We want to stimulate creativity,” said Schnitzer.

Crisis Core Final Fantasy Vii Download Ita Cso. Sources NHL, Tel: 212/789-2000 Pier 39, Tel: 415/705-5500 Soccer United Marketing, Tel: 212/450-1200 The Marketing Arm, Tel: 214/259-3200.